Media Mastery

In this Media Mastery workshop, you’ll learn from the professionals who coach
executives in communication, as well as those who set the news agenda,
hire journalists, and inform millions of Australians.

In today’s 24-hour news cycle, your performance needs to be sharp, confident, and adaptable across all platforms and touchpoints.

Whether you’re managing a crisis, delivering key messages, or representing your organisation, your media performance can make or break your reputation in moments.

Even experienced executives can stumble under the scrutiny of cameras, live mics, and tough questions from journalists.

Media Mastery will help you to develop the confidence and composure to excel in every media interview, delivering clear and impactful messages that protect and enhance your personal and organisational reputation.

The workshop will support you to build strong relationships with media to ensure your story is communicated accurately and resonates with your audience. Through realistic mock interviews, and expert feedback from seasoned media and communication professionals, refine your responses and master techniques to navigate the toughest of questions.

Media Mastery will help you to cultivate a polished, professional presence that reflects adaptability, confidence and readiness across all media platforms.

Mastering Media Engagement

Confidence across all platforms: 
You will learn how to conduct interviews for television, radio, print and digital media with confidence, adapting your tone, body language, and message to suit diverse audiences and platforms, including live broadcasts and social media.

Avoid being misquoted: Understand the truth about ‘backgrounding’ and ‘off record’ commentary

Stay on message: 

You will learn how to craft concise, impactful grabs and quotes that resonate, and build earned trust.

Insider knowledge: 
Gain insights into journalists’ priorities, techniques, and modern newsroom dynamics to tailor your responses effectively.

Avoid pitfalls: 
You will learn how to counter nervous habits, establish credibility, and avoid being misquoted or caught off guard by live mics or offhand remarks.

Your Media Mastery hosts

  • Fiona Ellis-Jones

    Fiona Ellis-Jones

    Fiona is a seasoned media professional who has shaped the news agenda for millions of Australians, as the head of some of the country’s biggest newsrooms.

    Fiona has reported on most of the significant news events of the last 20 years, including terror attacks, natural disasters, federal politics, high-profile crimes, and entertainment stories.

    Fiona spent a decade as the Presenter and Executive Producer of ABC NewsRadio's agenda-setting national Breakfast program, where she live-interviewed politicians, executives, and key newsmakers every day.

    She was a newsreader for ABC TV, and has run the radio division at ABC News, before becoming a senior executive in commercial media.

    Fiona has trained hundreds of journalists in newsgathering, voice techniques, on-camera presentation, and editorial strategy. She is a regular guest lecturer at the prestigious Australian Film, Television and Radio School (AFTRS), and a judge for The Walkley Foundation and ACRA Awards.

    Fiona’s experience in live news and managing large teams of journalists has given her a deep understanding of the challenges and opportunities that come with being in the media spotlight.

  • Barbara McGregor

    Barb McGregor

    Barb McGregor has extensive executive leadership experience across the corporate and public sectors, with a deep understanding of the challenges and opportunities facing leaders in today’s complex environment.

    As the founder of a company dedicated to strategy and culture-comms, she is a trusted mentor to executives and organisations, known for her ability to help clients articulate their vision with clarity and confidence.  

    Barb specialises in equipping leaders with the tools to craft impactful messages, engage diverse audiences, and navigate high-pressure communication scenarios.  Through Media Mastery she combines her deep industry insight, proven techniques and a passion for empowering others to succeed in the spotlight.  She has worked for multiple industries, three State Premiers, and began her career as a journalist.

     

     

     

Investment

One-Day Comprehensive Workshop

Up to five participants

Half-Day Workshop

Up to five participants

One-on-One
Media Training

Three hour session

One Hour Refresh
Executive training

Get in touch for further information on pricing, or to find out how we can tailor a Media Mastery package for you.